LeoPalace Resort

LeoPalace Resort

Aug 26, 2014

COMMERCIAL / HOSPITALITY / BRANDING

LeoPalace Resort

ROLE: Architect, Interior Designer, Construction Administration, Branding
CLIENT: Leopalace 21
PROGRAM: Guestrooms, Lounge, Lobby, Spa, Golf Clubhouse, Brand Package

Nestled in the serene foothills of Yoña, Guam, is the LeoPalace Resort. This resort readily accommodates the needs of any traveler, whether on business, family vacation, or a short sporting trip. RIM’s design work included remodeling of the guestrooms, an executive lounge, a new lobby, and spa; upgrades to the bus waiting area and the golf clubhouse; and full re-branding of the resort. 

RIM’s extensive involvement included working with a local real estate appraisal company to conduct a market feasibility study to assist the client in cost estimates for developing new multi-family duplexes on the property. The option to build duplexes will expand LeoPalace Resort’s offerings to attract additional clientele and generate additional revenue for the client, while maximizing usage of the resort property.

LeoPalace Resort

LeoPalace Resort

Aug 25, 2014

BRANDING / GRAPHIC DESIGN

LeoPalace Resort

CLIENT: Leo Palace Guam Corporation

To attract high-end clientele, increase occupancy rates, and focus on luxury and superior service, LeoPalace sought to rebrand and renovate their hotel. Our branding team started by developing a captivating story of opulence and mystery about the resort, its history, and location on the island. A gold medallion, a symbol of luxury and adventure, became a touchstone of this story and the new identity.

By renovating and rebranding at the same time, opportunities were created to weave the new brand into every aspect of the design. RIM’s team incorporated the new identity into custom finishes, advertising campaigns, staff uniforms, and even the customer service processes. A 200-page Brand Book was created by the Branding & Graphic Design team for the client for consistent standards.