LeoPalace Resort

CLIENT: Leo Palace Guam Corporation

To attract high-end clientele, increase occupancy rates, and focus on luxury and superior service, LeoPalace sought to rebrand and renovate their hotel. Our branding team started by developing a captivating story of opulence and mystery about the resort, its history, and location on the island. A gold medallion, a symbol of luxury and adventure, became a touchstone of this story and the new identity.

By renovating and rebranding at the same time, opportunities were created to weave the new brand into every aspect of the design. RIM’s team incorporated the new identity into custom finishes, advertising campaigns, staff uniforms, and even the customer service processes. A 200-page Brand Book was created by the Branding & Graphic Design team for the client for consistent standards.