Alaska EXCEL

CLIENT: Alaska Excel

Branding imagery for the Alaska EXCEL is based upon the Bartailed Godwit, Alaska’s toughest bird, known for migrating over 7,000 miles without stopping. The branding concept draws comparisons between the bird’s difficult journey and the Alaska EXCEL’s mission of guiding young adults towards successful careers. Branding and graphic design services included logo, brochures, invitation, outdoor banners, interior environmental graphics and more.